This spot my writer and I came up with was originally just going to be for online usage, but the client was so pleased with it that it also ran as a broadcast spot.
We created this launch spot for the F-TYPE to showcase the heritage of Jaguar's first true, new two-seat sports car in 40 years.
Interactive video for the Honda Ridgeline. The task was to assure people Honda could not only make cars that last, but could make tough trucks too. This video featured Baja 1000 champion driver Gavin Skilton, who raced the Honda Ridgeline to the finish line.
The online interactive video was so well received by the client and the public that Honda decided to utilize the same footage to cut this :30 broadcast spot.
This was the first spot we created at our fledgling Spark44 agency for Jaguar. I created the concept along with my writer, art directed the shoot, worked with the director on the choreographing of the shots, and finally worked very closely with the editor piecing the whole thing together.
I art directed this AWD shoot we did down in southern Chile. The task was to create an AWD spot featuring both the XF and XJ.
AWD drive spot I created for the Jaguar XF and XJ. I art directed shoots for this in both Canada (for the rain scenes) and southern Chile (for the snow scenes).
I originally created this film for the annual Jaguar Dealers meeting. I've included it in my site for it highlights a lot of the work I was a part of.
Spot I created for the 2016 Range Rover.
Spot I created for the 2016 Range Rover
